me and Martin (the wefail brothers) decided to make a game, I don’t know why.
we had created “game like” experiences on the internet for clients like Eminem and The Dixie Chicks, but this was to be a proper game but maybe it was just another “game like” experience, I don’t know, we never thought too much before we jumped.
Die Hipster (pronounced in germanic “Dee Hipster” meaning simply “that hipster”) ended as a raucous satire of then, a very new reality, social media.
as we tolled the bell on social media we didn’t realize the bell was actually ringing for Wefail and our web design career.
perhaps that is the great irony that lies behind Die Hipster, as we laughed at something that to us was so vapid and stupid, this same thing would ultimately end the paid portion of our career.
we got to work with some of our musical friends, Jay Double Okay, Julian Velard, Sebastian Bunda and of course our dear personal friend Bob Schneider who was responsible for the majority of the musical moments.
originally Julian had provided a keyboard propelled version of Billy Joel’s “Under Pressure” which had to be changed to his bespoke classic “Hey There, Mister Hipster (You Gotta Get Up the Stairs)” for the commercial release of Die Hipster.
beyond the theme of social media was the pervasiveness of a throwaway gadget culture, at the time Die Hipster was created this showed a prescience from Martin whereas I myself had just been happy to poke fun at Apple.
also, clearly I had been playing a lot of proto-Dark Souls masterpiece Demon’s Souls.
machinations of the Die Hipster engine would continue to be utilized and reworked throughout future work such as Zombie Santa and Monster’s Socks.
hated by some Die Hipster resonated deeply with others.
behind the self effacement and misdirection I’ll always be proud to have created this little world with my wefail brother, Martin (RIP).
Die Hipster has been played by over half a million people world wide.